The New energy race: Why states are competing for Data Centers, Manufacturing and Power 

For decades, states competed for major investments with a familiar playbook: tax incentives, available land, transportation infrastructure, and a skilled workforce. 

Today, another factor is moving rapidly up the list: power. 

The expansion of artificial intelligence, cloud computing, advanced manufacturing, semiconductor facilities, and other energy-intensive industries is creating a new wave of electricity demand across the United States. For companies deciding where to build their next facility, access to reliable, scalable, and cost-competitive energy is becoming increasingly important. 

That is creating a new kind of competition between states, one where energy infrastructure can become an economic development advantage. 

Electricity demand is growing again 

For years, U.S. electricity demand remained relatively flat. That trend has changed. 

According to the U.S. Energy Information Administration (EIA), electricity demand increased by an average of approximately 2.1% per year between 2020 and 2025, compared with just 0.1% annually between 2005 and 2019. Data centers have become an important contributor to this growth. 

And the acceleration is continuing. 

The EIA expects U.S. electricity sales to reach approximately 4,135 billion kWh in 2026 and 4,211 billion kWh in 2027. Commercial and industrial customers, including data centers and manufacturing facilities, account for most of the expected increase. 

This matters because many of the facilities driving America’s next investment cycle require enormous amounts of electricity, and they need it reliably. 

A state may have available land, attractive incentives, and proximity to major markets. But if the grid cannot accommodate a project’s electricity requirements within the necessary timeline, energy itself can become a constraint on development. 

Virginia shows the scale of the data center boom 

Few places illustrate this transformation better than Virginia. 

Northern Virginia has become one of the world’s largest concentrations of data centers, and that growth is visible directly in electricity consumption. 

Between 2019 and 2025, commercial electricity sales in Virginia increased by nearly 30 million MWh, according to the EIA. The agency says the increase has been driven largely by the state’s concentration of data centers, alongside building electrification and electric vehicle adoption. 

Virginia demonstrates an increasingly important reality: attracting digital infrastructure means planning for energy infrastructure at the same time. 

Data centers are not simply another category of commercial real estate. Their electricity requirements can reshape regional load forecasts, generation needs, transmission planning, and the timing of new energy projects. 

Texas faces a different version of the same challenge 

Texas is another major example. 

The state combines rapid population growth, industrial expansion, manufacturing investment, and increasing data center development, all within an electricity market already managing substantial demand. 

The EIA expects ERCOT, which manages most of the Texas grid, to be among the regions experiencing the fastest electricity demand growth from data centers through 2027. The agency also identifies Texas and Virginia as major contributors to rising commercial and industrial electricity demand. 

Texas also demonstrates why this issue extends beyond data centers. 

New factories, logistics hubs, advanced manufacturing facilities, and other industrial developments all need electricity. As more projects arrive simultaneously, states and grid operators must determinenot only how much new generation is required, but also how quickly it can be connected and delivered where demand is growing. 

Energy is becoming part of the site-selection equation 

The result is a subtle but significant change in economic development. 

Companies traditionally asked: 

Where can we find land? Where are the workers? What incentives are available? 

Increasingly, another question belongs alongside them: 

Where can we get the power we need, and how quickly? 

That changes the competitive landscape. 

Regions capable of adding generation, expanding transmission, accelerating interconnection, and integrating new energy resources may be better positioned to accommodate future electricity-intensive development. 

Renewable energy has an important role to play in that equation. 

Solar can add generation capacity relatively quickly compared with many traditional infrastructure projects. Battery energy storage can help shift electricity across different periods of the day and provide additional flexibility. And distributed generation can allow commercial and industrial facilities to produce a portion of their electricity closer to where it is consumed. 

None of these technologies solves the challenge alone. But together with transmission, conventional generation, grid modernization, and demand-side solutions, they expand the options available to a rapidly changing electricity system. 

The next economic race may also be an energy race 

America’s economic geography has always been shaped by infrastructure. 

Railroads influenced where industrial cities developed. Highways transformed manufacturing and logistics. Fiber networks helped determine where the digital economy could grow. 

Electricity infrastructure may increasingly play a similar role in the next wave of U.S. investment. 

The EIA expects data center development and increased manufacturing activity to continue driving electricity growth in the near term. Over the longer term, its 2026 outlook projects that installed U.S. generating capacity could increase substantially as the power system adapts to rising demand. 

For states, utilities, developers, and businesses, the opportunity is no longer simply about producing more electricity. 

It is about building an energy system capable of supporting where the American economy wants to grow next. 

 

At Greening, we develop renewable energy solutions designed to support a more resilient, competitive, and sustainable energy future, from distributed generation to large-scale renewable projects. 

Looking for an energy solution for your business or project? Contact us at info.us@greening-group.com to explore how renewable energy can support your growth. 

 

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Lucía Lampón - GD DIRECTOR SPAIN

An Industrial Engineer specialized in energy, sustainability, and operations management, she brings more than 15 years of experience in the energy and renewable energy sectors. Throughout her career, she has held leadership positions across technical, production, and operational areas, leading multidisciplinary teams and managing power generation projects for leading companies in the industry. Her expertise spans project development, technical management, process optimization, and comprehensive operations management, combining a strong technical background with a strategic vision focused on efficiency and operational excellence. Currently, as Head of Distributed Generation Spain at Greening, she drives the growth and consolidation of the company’s distributed generation business, contributing to the development of sustainable energy solutions and strengthening Greening’s position in the market.

Arianna Tinaburri – CLO ITALY (Chief Legal Officer Italy)

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Alejandro Ruiz – COUNTRY MANAGER ITALY

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Christof Glasmacher – Key Account Manager

In dieser Rolle verantwortet er die strategische Betreuung und Weiterentwicklung von Schlüsselkundenbeziehungen. Mit einem klaren Fokus auf nachhaltige Lösungen und partnerschaftliche Zusammenarbeit entwickelt er individuelle Konzepte, die sowohl ökologische als auch wirtschaftliche Mehrwerte schaffen.

Seit über 30 Jahren ist er im Vertrieb erklärungsbedürftiger technischer Produkte tätig und bringt umfassende Erfahrung in der Kundenbetreuung und Projektentwicklung mit.

Durch seine ausgeprägte Kundenorientierung, Marktkenntnis und Kommunikationsstärke trägt er maßgeblich zum Wachstum und zur Positionierung der Greening GmbH als innovativen Anbieter im Bereich nachhaltiger Technologien bei.

Sein Fokus liegt auf nachhaltigen Energielösungen und der partnerschaftlichen Zusammenarbeit mit Kunden und Ingenieuren.

Josu Egea – Country Manager Germany

Geschäftsführer mit über 20 Jahren Erfahrung in der Leitung technischer und multidisziplinärer Teams in anspruchsvollen internationalen Umgebungen.

Josu verfügt über umfassende Erfahrung in den Bereichen erneuerbare Energien, Photovoltaik und Energiespeichersysteme (BESS), mit einem klaren Fokus auf Innovation, operative Effizienz und nachhaltiges Wachstum. Experte für Verhandlungsführung, kaufmännisches Management, industrielle Abläufe und internationale Geschäftsentwicklung.

Josu hat eine fundierte technische Ausbildung als Industrieingenieur, ergänzt durch einen MBA, wodurch er seine strategischen Visionen mit der operativen Umsetzung optimal verbinden kann.

Pilar Monzón Rubio – Head of Development – Investments

Pilar Monzón leitet den Bereich Projektentwicklung für Erneuerbare Energien bei der Greening Group in Deutschland, mit Sitz in der Zentrale in Düsseldorf. Sie ist verantwortlich für die Expansionsstrategie von Investments auf dem deutschen Markt und koordiniert alle Phasen der Projektentwicklung – von der Identifikation von Chancen bis hin zur Strukturierung und Umsetzung.

Mit über einem Jahrzehnt Erfahrung im Bereich Erneuerbare Energien, Ingenieurwesen und Unternehmensentwicklung in Deutschland bringt Pilar eine strategische Sichtweise, eine hohe Umsetzungskompetenz und eine klare Ergebnisorientierung mit. Ihr Führungsstil basiert auf sorgfältiger Analyse, der Zusammenarbeit mit interdisziplinären Teams und einem starken Engagement für Nachhaltigkeit als Wachstumsmotor.

Sie ist Architektin und besitzt einen Master in Energiemanagement und Internationalisierung von Projekten, eine Ausbildung, die ihren technischen Fokus stärkt und ihr eine globale Sichtweise verleiht, die an anspruchsvolle regulatorische Rahmenbedingungen angepasst ist.

Hartmut Bergs – Head of Operations Germany

Hartmut Bergs ist ein erfahrener Bau- und Projektmanager mit über 20 Jahren internationaler Expertise in erneuerbaren Energien, Industrie- und Großbauprojekten. 

Seit Dezember 2023 leitet er als Head of Operations bei der Greening Group operative Abläufe und Projektumsetzungen. 

Zuvor verantwortete er bei EnviTec Biogas AG, ENERCON und weltweit Bau, Installation und Inbetriebnahme komplexer Anlagen im Bereich Biogas und Windenergie. Seine Karriere begann er als Bauleiter im Industrie- und Photovoltaikdachbau bei Pohlen Bedachungen/ Solar sowie als Bauleiter in der Petrochemie.
Absolvent der Rheinischen Fachschule Köln als staatlich geprüfter Techniker für Hochbau und Fachkraft für Arbeitssicherheit, verfügt er über ausgeprägte Führungsqualitäten in der Leitung großer, multinationaler Baustellenteams. Mit technischer Präzision, Organisationsstärke und einem hohen Sicherheitsbewusstsein sorgt er für den reibungslosen Ablauf und die erfolgreiche Umsetzung komplexer Projekte im internationalen Umfeld.

Antonio Nievas – COO Solutions

Master Civil Engineer with an MBA and C-Suite executive education from IESE, with additional specializations in corporate sustainability and renewable energy investment and financing. He has over 25 years of senior management experience in both large-scale civil infrastructure and energy sectors.

He has led complex projects and strategic initiatives in national and international markets, including Ireland, United Kingdom, and, for the past 12 years, United States. His profile combines strong technical expertise with strategic vision, contributing to innovation and operational excellence. 

Tobias Deissler - Head of Business Development USA

Originally from Germany, Tobias is the Chief Commercial Officer (CCO) of Greening  and has over 16 years of experience in the renewable energy sector. He joined Greening Ingeniería in 2019 as Managing Director, leading the company’s international expansion since then. Tobias holds a degree in Civil Engineering and a master’s in international economics. He began his professional career in Germany, where he gained experience in Procurement and Logistics at companies such as Berner Group and Riese & Müller. Throughout his career, he has held international leadership positions, including Chief Operating Officer (COO) of the Assyce Group in Spain and Managing Director of its Asian division.

Adrian Ortega – Development Director USA

Development Director at Greening USA, where he leads the full-cycle development of large-scale energy projects. With a degree in Industrial Engineering from the Polytechnic University of Madrid and an MBA from the Granada Chamber of Commerce, Adrian brings strong technical and strategic insight to the company. Since joining Greening in 2019, he has developed solar projects across Spain, Mexico, and the United States. His expertise includes resource assessment, technical and economic feasibility analysis, and the design, optimization, and management of energy recovery facilities.

Claudia Pastor – Finance Director USA

Finance Director for Greening USA, overseeing financial operations and tax planning across North America. With over 12 years of experience in international finance and strategic planning, including the last 7 years dedicated to the solar photovoltaic industry, she brings deep sector knowledge and a global perspective to the team. Her role is pivotal in ensuring full regulatory compliance while driving the company’s long-term financial sustainability and growth in the region. Claudia’s leadership strengthens Greening’s position as a reliable and future-ready partner in the U.S. renewable energy market.

Florencia Ortiz – Head of Legal USA

Head of Legal at Greening USA, where she leads all legal, commercial, and regulatory matters for the region. With extensive experience advising multinational companies in the renewable energy and infrastructure sectors, she serves as both in-house and external counsel on complex transactions and regulatory compliance across the U.S., Brazil, and Argentina. Her legal expertise and strategic counsel play a key role in ensuring the success and integrity of Greening’s operations in dynamic and highly regulated markets.

Alejandro Ruiz – Director of Greening Europe

A Civil Engineer with an Executive MBA from Luiss Business School, he has built a strong international career in the renewable energy sector and infrastructure project management. With more than a decade of experience in business development and operational leadership, he successfully led Greening’s expansion in Italy and currently oversees the company’s European operations as European Director. Specialized in corporate strategy, business development, project execution, and organizational transformation, he combines a global perspective with deep local market expertise to drive sustainable growth, coordinate multidisciplinary teams, and create long-term value across international markets.

Pablo Otín – CEO (Chief Executive Officer)

CEO of Greening since 2026, where he leads the Group’s global strategy and oversees the execution of its renewable energy businesses. He brings more than 20 years of experience in the energy sector, with a strong track record in the development, financing, and management of utility-scale solar photovoltaic and battery energy storage system (BESS) projects. Throughout his career, he has held executive positions at leading international companies such as Grenergy, Powertis, Gestamp Solar, and Gamesa, participating in large-scale energy projects and leading international teams across multiple markets. He specializes in greenfield project development, structured finance, mergers and acquisitions (M&A), power purchase agreements (PPAs), asset management, and cost optimization, playing a key role in driving the growth and international expansion of renewable energy companies.

Sergio Prado - Director of Greening North America

General Manager of Greening USA, responsible for executing the company’s strategic vision and expansion across the North American market. With a background in chemical engineering and a Master’s in Sustainable Energy Systems from the University of Edinburgh, he brings a strong technical foundation and industry insight. Throughout his career, Sergio has held leadership roles in various companies specialized in photovoltaic energy, building a track record of successful growth and market entry strategies. His combined experience in engineering, sales, and management makes him a key driver of Greening’s growth in the United States.

Felipe García - CFO (Chief Financial Officer)

Chief Financial Officer (CFO) of Greening since 2026, where he leads the Group’s financial strategy and supports the execution of its growth plan and long-term value creation for shareholders. He brings extensive international experience in finance roles across the energy and consulting sectors. Before joining Greening, he held several senior leadership positions at Siemens Gamesa, including Managing Director Finance and Finance Head EMEA, overseeing financial operations in complex multinational environments. Prior to that, he spent more than eight years at EY, specializing in due diligence processes and financial structuring for major transactions involving private equity funds, financial institutions, and industrial companies.

Isidro Ramírez - CHRO (Chief Human Resources Officer)

He holds a degree in Business Administration and has developed his career in highly dynamic environments, ranging from the retail sector to the technology and financial industries, including Spain’s first credit rating agency. He is a specialist in talent development, innovative people management, and organizational transformation, with extensive experience in M&A processes and company integrations. With over 25 years of experience leading complex projects and international strategies, he combines strong technical expertise with broad executive experience, enabling him to drive innovation and operational excellence in any organization.

Raquel Lacilla - CLO (Chief Legal Officer)

She holds a dual degree in Law and Business Administration from the University of Zaragoza, with additional studies at the University of Bologna, and is a member of the Madrid Bar Association (ICAM). She has over 15 years of experience in corporate legal advisory, particularly in the renewable energy and infrastructure sectors. She currently serves as Global Legal & Compliance Director at Greening Group, and as Non-Director Secretary of the Board of Directors and its delegated Audit and Appointments & Remuneration Committees. She has held key positions at ENGIE Spain and SICE (part of the ACS Group, now under Vinci Group), and has practiced as a corporate lawyer and external advisor to companies in law firms in Spain and Ireland, specializing in corporate, contractual, and financial matters.

María Dolores Cuadrado - GMD Assistent

Titulada en Secretariado de Dirección Bilingüe y Licenciada en Ciencias Políticas y Sociología posee una larga trayectoria desarrollando el rol de Asistente de Dirección en empresas multinacionales como ITM Ibérica, apoyando a la alta dirección en la organización, planificación y gestión de tareas clave. Esta experiencia le ha permitido adquirir una gran capacidad de organización, comunicación efectiva y un enfoque resolutivo en entornos exigentes. Además, cuenta también con amplia experiencia profesional en el area comercial y de atención al cliente, trabajando en diferentes sectores y liderando equipos orientados a resultados.

D. Ignacio Salcedo Ruiz - Executive Chairman

Co-founder and Executive Chairman of Greening. Since founding the group in 2011, he has led its growth into an integrated energy platform with an international presence across Europe, the Americas, and Africa. Holding a degree in Civil Engineering from the University of Granada and an Executive MBA from EOI Business School, he has built a strong track record in the development, engineering, and execution of energy projects. Under his leadership, Greening has established a vertically integrated business model spanning power generation, engineering, energy retail, and technology-driven solutions for the energy transition. As Executive Chairman, he currently oversees the group’s corporate strategy and business development, driving its international expansion and new growth initiatives within the renewable energy sector.